Lori O'GradyPMs benefit the most from speaking the least and listeningYou discover customer priorities, build credibility and trust.4 min read·Aug 13, 2021----
Lori O'GradyEmbracing project management as a competencyProject management is so much more than the technical elements. Even if it’s not your title, it’s a valuable skill for all leaders to…6 min read·Jul 28, 2021----
Lori O'GradySMEs challenges on the technology frontierWith cloud apps, SMEs have the same power as Enterprise companies when they leverage a discovery approach.6 min read·Apr 30, 2021----
Lori O'GradyCustomer Satisfaction is complex | valueSTKI believe customer satisfaction is complex. I don’t mean to use the word to overwhelm but to guide an approach.4 min read·Mar 23, 2021----
Lori O'GradyOwning your customer data in a cookieless futureWill you be ready when third-party advertisers can’t target and track as well?5 min read·Feb 24, 2021----
Lori O'GradyWhy is setting OKRs so hard for marketers?Marketing OKRs are challenging because our goals often rely on outcomes outside of marketing. We need to isolate marketing attribution.5 min read·Sep 24, 2020----
Lori O'GradyCustomer Satisfaction data gathering rules of thumb | valueSTKIf Customer Satisfaction is a key metric across the full customer journey, then why are we sometimes so bad at collecting it?4 min read·Aug 12, 2020----
Lori O'GradyCustomer journey mapping or revenue funnel optimization?They are different perspectives of the same thing. We need both in our business.4 min read·Jul 23, 2020----
Lori O'GradyHow you use LTV is unique to your businessWhile we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers.5 min read·Jul 2, 2020----
Lori O'GradyMarketing OKRs steer strategy towards the futureObjectives and Key Results are an clear and simple way for marketers to optimize progress towards strategy goals.5 min read·Jun 17, 2020----