I’m a big believer that when it comes to facilitating project meetings project managers benefit from being the one in the room that talks the least. Especially when those project meetings are with the end customer or a project sponsor.

Conversationally, I love to talk. And I’m definitely an extrovert…


Back in the 00s when transitioning out of a role in post-sales consulting for a technology vendor, I decided to get my PMP credential. It opened doors for further contracts in project and program management. …


A big challenge for SMEs is how to leverage advances in technology in the same way that Enterprise companies can, but in a more cost-effective way.

I am a big believer in keeping things simple. So, I don’t mean that SMEs should consider taking on the big tech footprint that…


I believe customer satisfaction is complex. I don’t mean to use the word to overwhelm but to guide an approach.

Whether you are talking systems, problems, solutions, decisions… it makes a world of difference if you first understand it to be simple, complicated, or complex.

When something is complicated, while…


A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

While we’ve all been busy the last year something has slipped under the radar. At…


Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.

I’m a big fan of OKRs. Objectives and Key Results. They are a great vehicle…


Customer satisfaction is a key indicator of the health of your business. Both an early warning system and a validation of your efforts. It can be a key guidepost all along the customer journey and demonstrate the impact that your marketing efforts are having on your business objectives.

If Customer…


Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the view from the customer’s perspective. One is our gated internal process. We need both in our business.

The high-level mission of marketing is to engage with our ideal customer while they undertake a…


While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?

LTV, lifetime…


Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. …

Lori O'Grady

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