PMs benefit the most from speaking the least and listeningYou discover customer priorities, build credibility and trust.Aug 13, 2021Aug 13, 2021
Embracing project management as a competencyProject management is so much more than the technical elements. Even if it’s not your title, it’s a valuable skill for all leaders to…Jul 28, 2021Jul 28, 2021
SMEs challenges on the technology frontierWith cloud apps, SMEs have the same power as Enterprise companies when they leverage a discovery approach.Apr 30, 2021Apr 30, 2021
Customer Satisfaction is complex | valueSTKI believe customer satisfaction is complex. I don’t mean to use the word to overwhelm but to guide an approach.Mar 23, 2021Mar 23, 2021
Owning your customer data in a cookieless futureWill you be ready when third-party advertisers can’t target and track as well?Feb 24, 2021Feb 24, 2021
Why is setting OKRs so hard for marketers?Marketing OKRs are challenging because our goals often rely on outcomes outside of marketing. We need to isolate marketing attribution.Sep 24, 2020Sep 24, 2020
Customer Satisfaction data gathering rules of thumb | valueSTKIf Customer Satisfaction is a key metric across the full customer journey, then why are we sometimes so bad at collecting it?Aug 12, 2020Aug 12, 2020
Customer journey mapping or revenue funnel optimization?They are different perspectives of the same thing. We need both in our business.Jul 23, 2020Jul 23, 2020
How you use LTV is unique to your businessWhile we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers.Jul 2, 2020Jul 2, 2020
Marketing OKRs steer strategy towards the futureObjectives and Key Results are an clear and simple way for marketers to optimize progress towards strategy goals.Jun 17, 2020Jun 17, 2020
